Sunday, September 9, 2012

Do not pull on the sales team

Income down. The slowdown in sales. CEO looking for a plan of action that the company is aware not meet analysts' expectations. Focus on sales leader of the organization, and opened the way for sacrificing a scapegoat.
Who should get another ax with missing sales goals of the organization? After all, is not the responsibility of sales and sales leader? The answer may be as easy as memorable as it is clear.

To one degree or another everyone in the organization affects the process of income generation. Strategic plan for the Board and Chief Executive Officer to provide a comprehensive strategy to generate income. Marketing Department provides information critical demographic and psychological customer or client whose sales depend on the industry to develop strategies and arithmetic. Manufacturing, finance, legal, customer service, and other departments or restriction to facilitate the process of income generation, all your own way.

Influence the sales organization in generating revenue for the Foundation is con concentrated in the sales pipeline. Identify sales opportunities in good faith, and manage opportunities in the sales pipeline until they produce revenue, and customer relationship management or customer are the essential functions of sales teams and management sales. Rarely, do not control the sales organization, manufacturing and marketing resources, finance, legal and customer service.

Most companies offer the world show the sales organization "out there" in front of your customers and clients and to the rest of society. Even the marketing, the cousin of turnover is most often cut of the sale, as well as other departments. Group sales lead the charge, the company, and other departments of the bottom support positions, providing support material and immaterial.

Income generation is a cross functional, enterprise-wide process that involves all departments and all employees of the organization. Management and the Board of Directors and the appointment of the company's strategy and everyone in the organization implementing this strategy. We have not seen a situation where the sales organization in a state of chaos while all other sectors and the little buzz or no friction. In the rare cases where failure or malfunction of the institution in the process of income generation lies in the sales organization, should take appropriate business executives, managers and sales professionals and accountability should be required to suffer the consequences. Before pulling sales teams CEO, however, they might want to take a critical look at the process of income generation and how each sector or contribute to undermine the success of the operation. Such as the favorite American psychology, and Dr. Phil, and counseling in each section of the Foundation contributes to one of the business processes of income generation or contaminants.

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