Can be cold calling a waste of time

It is a fact of life for most of the new sellers, and get a sales job with a dream Unlimited earning and expect to earn as much money as they can now enjoy the fruits of their wealth to come. Everything seems perfect until they realize that before closing the sale and win in the Great Commission, we must first seek new customers (read cold calls). Cold calling is hard to do. People hate making cold calls and people hate to be on the receiving end of them as well.
Prospecting is the most difficult part of this task sales. There are several ways to go about this, but for some reason, sales managers preach cold calling as the only way for young people to generate sales. As someone who has been there, I want to change these attitudes.

I recently read a bestseller on cold calls. In this book, the author emphasizes continuing. It uses a 3.1.15 substance. In other words, you need to make cold calls to three of the five appointments with expectations. These appointments 3 close the sale. Of urgency, make cold calls to 15 per day, which will, on average, one sale a day, five sales a week and twenty sales per month, etc. In addition, the author explains that it does not bother not refused to happens when cold calling. The reason is that, as it takes 15 calls to get an appointment, and this means that you will hear the word "no" (rejection) fourteen times before they hear the word "yes."

It is simplistic and everyone reading this book can get you excited and I think it's easy. It is not easy and the arguments of the author does not hold in the sale of real life.

Make cold calls the 15-day rule. Everyone who reads this book you think that cold 15 calls a day, it's nothing. If it takes 2-3 minutes to make a phone call, you should not take more than 45 minutes to make your mandatory 15 call. Then devoted the rest of the day to sell in front of prospects.

But it does not work that way. If you have already called cold, you know that it usually takes phone calls at least 10 to reach a decision maker. Think about it, and executives are not sitting in their offices waiting for your call. They are either on the phone, in a meeting, on vacation, or they simply do not want to talk to you. So far to hold talks with more than a dozen people, you need to make cold calls 150. It's not 45 minutes of work, which can take several days.

In addition, for someone to say he likes to hear the word "no" because it means approaching "yes" is simply misleading. Although some people can take that kind of rejection day after day, most can not. It is human nature to be just on this rejection before.

There are better ways to get and offers increase your sales. People buy from people they trust. Should spend your time communicating with colleagues, friends and business contacts. Get references and presentations, and for certificates and sales will come. Not only that, your work will be better, no one likes rejection, and the nature of cold calls time.